I hate when this happens.
Got this email today.
“We think it may be better to go with another photographer whose more familiar with our wedding venue and knows the best spots. “
Shocking, I know. You’d think everyone books me : )
Kidding aside, yes I could see why they may find comfort in thinking their photographer “knows the best spots.”
But oh boy I have to tell you – that’s plain mistaken thinking. You know why?
Believe me, I’m not saying this out of sour grapes because I may not get the assignment. There will always be yet another couple getting married and I’ll get another wedding. I’ll be just fine.
But for that couple there’s only one wedding. And basing their decision on such mistaken criteria can result in them getting less stellar photos than they could’ve.
The fact is just because a wedding photographer’s been to a wedding venue before doesn’t mean they actually know the “best” spots. They only know what they already know – and that may not include any alleged best spots. They only know what they did last time.
So the truth is closer to they’re more likely to simply rely on repeating the same routine in the same spots they did last time at that wedding venue. Why? Because under the pressure of a wedding day it’s like a reflex to just fall back on something they’ve already done before.
It’s safe. It’s familiar. It’s like choosing the same dish in the same restaurant you go to every time. You got a few minutes to choose what to eat, you’ve got a few minutes to take a photo. What do you do? Whatever comes easiest. The path of least resistance kicks in.
But of course then you eat the same thing you did last time. And if you’re getting photographed, you get the same routine photos the wedding photographer took last time. Nothing unique at all for you. You end up with just a copy of what that wedding photographer did last time. Same spots. Same poses. Just swap in different heads and voilà – there’s your wedding photo.
Congratulations – for all the running around you did and time you invested interviewing photographers, you went straight to ending up with the same shots every one else got.
All because you settled on choosing that wedding photographer because they’re familiar with the venue.
And heavens forbid if the wedding venue changed anything about those “best spots” since the last time that photographer was there that on your wedding day makes them no longer the “best spots” – if that photographer was relying on knowing the “best spots” for your photos, what’s that photographer going to do then to make up for that shortfall?
Why put yourself in that situation?
You want to avoid all that? You want better than that? To get better than that, you need a truly creative photographer.
Because a truly creative photographer is the kind of person who pushes themselves to out do what they did last time.
And that means finding new photo opportunities. Finding new spots. Believe me, they’re not happy repeating the same stuff over and over again. To them, that’s being in a rut.
And here’s something more: a photographer who’s truly creative will seek out the best spots, the best light, the best photo opportunities… even if they’ve never been to that wedding venue before. It’s their nature.
In fact their nature forces them to use their creativity.
And guess what?
It’s that kind of photographer who’ll take any situation, good or bad, and comes out with the absolute best wedding photos. Every time.
And that’s what you really want, isn’t it? A wedding photographer who knows how to handle any circumstance to deliver the best outcome?
So there isn’t any advantage to hiring a photographer simply because they’re familiar with the venue.
The advantage is in commissioning a truly creative wedding photographer.
**G.E. Masana (portrait artist and Huffington Post contributer) As Seen In HUFFINGTON POST | MARTHA STEWART WEDDINGS | THE KNOT | NEW YORK MAGAZINE | BRIDAL GUIDE | BRIDES | STYLE ME PRETTY | ELEGANT BRIDE | GRACE ORMONDE | WELLWED | TOWN&COUNTRY **
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