Wedding couples ask me, “what are your wedding packages like?”
They’re actually like nothing… because I don’t do packages. I do something better than packages.
The problem with wedding packages is that there’s isn’t any good universal one size fits all wedding photography package. That’s because everybody wants something different.
And so, back in the day when I offered wedding photography packages everyone was having me take something out that they didn’t need or put something in that they wanted, add more of this and less of that… and I was pretty much making substitutions all day long. In fact, you may be finding that many wedding photographers who currently offer packages don’t allow for substitutions only because everything in their packages has been carefully factored and any changes from that throw off their profit margin.
I found a different solution. I simply stopped doing packages – and cut right to the chase:
If wedding couples were going to change the wedding packages around to fine tune the photographic items and services to fit their needs, then why not just custom design wedding photography packages to fit brides and grooms perfectly from the start? It seems to me this is what you’d expect to find among the best photographers, so why not?
Well, that made my wedding couples way happier because it gave them free choice in what they get.
So now I run a very highly customized photography studio designing wedding photography collections for my couples.
And it’s the funniest thing: couples are so used to being force fed wedding packages that when I tell them they can basically have anything they want and I’ll make it into a photography collection for them, they’ll ask questions like, “Does that include a wedding album?” And I’ll answer saying, “If you want it to.”
“Does that include the digital files?”
“If you want it to.”
“What if I want… ?”
So let me state it here for the record: Have something in mind for what you want from your wedding photography at the end of the day? That’s what I can make into your wedding photography collection. It’ll be just what you want, nothing more.
**G.E. Masana (portrait artist and Huffington Post contributer) As Seen In HUFFINGTON POST | MARTHA STEWART WEDDINGS | THE KNOT | NEW YORK MAGAZINE | BRIDAL GUIDE | BRIDES | STYLE ME PRETTY | ELEGANT BRIDE | GRACE ORMONDE | WELLWED | TOWN&COUNTRY **
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