Are you one of those wedding couples who questions if your wedding photographer shot at your wedding venue before because it makes you feel reassured if your photographer is familiar with how your wedding venue is laid out?
Sometimes, couples feel reassured when a photographer has already photographed a wedding at their venue. They feel that means he or she is acquainted with the place and being familiar with the place, now knows the “best spots” for photos.
The fact is, that doesn’t mean they really know the “best” spots. In my opinion, the best spots are those which have quality light, and that will differ every day depending on what the sun does. Background’s a secondary consideration. Unlike many others I have it in that order because the background could be great, but if you don’t look great because of poorer quality light, then what’s the point of the photo?
But as far as knowing where there’s photogenic backgrounds and nooks, that’s simply a matter of taking a look around the day of the wedding and checking them out.
You have to know what’s available on the day of, because you don’t know its status until the day of. You could know of a spot, but then find out it’s unavailable due to unforeseen circumstances. A knowledgeable photographer can make an assessment on the spot and advise where to get the better images.
Truth is many photographers are more likely to simply rely on repeating the same routine they’ve done before. It’s easier to fall back on something they’ve already done.
That’s why the devil invented gazebos.
To do better than that sticking two people into a gazebo or any routine pose, you need a creative photographer.
Not just someone who says they’re creative.
But someone who’s a creative type for real because a creative photographer will want to push themselves to out do themselves and create even better images than they did last time.
You can imagine how that would ramp up your photos. They’ll look for beyond the obvious. They’ll look for even better photo circumstances. Not the been there, done that, let’s do it again that leads to cookie-cutter.
And here’s the cool thing: This is what they would do even if they’ve never been to your venue before.
So there isn’t any advantage to hiring a photographer on the basis that they’re familiar with the venue.
The advantage only comes when you hire a more creative photographer.
Now chances are if the venue is recommending someone to you, it could be because they receive a financial incentive to do so. Or it could be the photographer is their brother-in-law. Or it could be that the studio isn’t all that great but it’s the colleague they’ve been doing business with for many years.
But if you’re lucky, they’re also a creative studio.
So the key isn’t in them being familiar with your venue or in being recommended by your venue.
The key is to determine if they have the creativity you know you want in a photographer. Which you should do – because at the end of the day, it’s their photos you’ll end up with.
**G.E. Masana (portrait artist and Huffington Post contributer) As Seen In HUFFINGTON POST | MARTHA STEWART WEDDINGS | THE KNOT | NEW YORK MAGAZINE | BRIDAL GUIDE | BRIDES | STYLE ME PRETTY | ELEGANT BRIDE | GRACE ORMONDE | WELLWED | TOWN&COUNTRY **
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